The Major Role of Mike Baur at Swiss Startup Factory

Mike Baur is the Executive Chairman and co-founder at Swiss Startup Factory; a leading independent and privately financed early stage ICT Startup Accelerator in Switzerland. He has been in the Swiss Private Banking for over 20 years. He began his career by working as a commercial apprentice at UBS; a global company that offers financial services in more than 50 countries. Later, Mike joined Swiss Private Bank as an executive board member. In 2014, he started his entrepreneurial journey by co-founding the Swiss Startup Factory with Oliver Walzer and Max Meister. He spends most of his time in the Swiss youth entrepreneurship where he supports several Swiss startups as a mentor and financially.


With a Master of Business Administration (MBA) degree from Rochester University, New York and an Executive MBA from the University of Berne, Mike also serves as the co-founder and Director of the Swiss Startup Association. In 2016, the Wall Street Journal profiled his early career from Swiss banking to startup investments and entrepreneurship. He led the Swiss Startup Factory through its pioneering program with Goldback Group in early 2016, and contributed to its partnership with Fintech Fusion during the same year. Moreover, Mike participated as a member of the jury at the START Summiteer; a startup pitching competitor of the University of St. Gallen.


Among Mike’s contributions at Swiss Startup Factory include prototyping with the goal to build a minimum viable product that can help in testing business models. Mike believes that by building a minimum viable product, startups can participate in their initial authentic test, increase their sales with something to demonstrate instead on presentation, and further proceed with their specific canvas model that includes learning, measuring, and building.


Swiss Startup Factory focuses on transforming startups into global companies that breaks through the prevailing business models, norms, and products. It has achieved this by running startup accelerator programs that set global standards for all other accelerator programs and offering all the services that a startup needs. Swiss Startup Factory’s programs helps new companies from ideas to the time they enter the market, usually within three months, through expert input sessions, providing a collaborative work environment, entrepreneur and investor network, and expert pitch training.