José Auriemo Neto – The Real Estate Enterprenur

José Auriemo Neto, the Brazilian executive, serves as chief executive officer as well as chairman of the JHSF Participacoes SA, which is a real estate company focusing on the development of residential as well as commercial properties within Brazil. JHSF adopts the greatest sustainability practices in every phase of the projects it’s developing.

Neto oversees the interests of the brand in the hotels, office buildings, and public developments. Also, he administers the groups large retail and shopping portfolio, which together with the famous Säo Paulo-based Cidade Jardim shopping complex, also includes the Ponta Negra shopping center in Manaus, Bela Vista in Salvador, and the Metrô Tucuruv. Additionally, two developments in the district of Sao Paulo are currently under construction in honor of the growing economic market in Brazil.

In the year 2009, Neto oversaw the first venture of the group into retail, and he signed exclusive partnership agreements with Jimmy Choo, Pucci, and Hermes and also opened the luxury brand’s first retail outlets in Cidade Jardim shopping complex, owned by JHSF. In the year 2012, the group secured a partnership with a company called Valentino and launched the Valentino and R.E.D., which was the first one of Valentino stores in the whole of Brazil.

An alumnus of FAAP (Fundação Armando Álvares Penteado) university in Sao Paulo, Neto first started working for JHSF in the year 1993. In the year, 1997, the building executive established the services department of the group by forming the parking lot management firm known as Parkbem.

Following the services department success, in the year 1998, Neto secured the rights of developing the first shopping destination of the group, called the Shopping Santa Cruz, and he oversaw its successful development. Behind the good results of JHSF under the leadership of Neto is a bet on a sector that doesn’t stop growing in Brazil, which is the luxury market.

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