Brands are using more and more user reviews on their websites. User reviews have seen more growth than all the other website features. The question is why? What is so important about user reviews that brands are running after them?
Fabletics has been using user reviews to their advantage. Through the power of the crowd and user reviews, Fabletics has managed to grow their business at a rate of two hundred percent since they first launched, catapulting them into a business that is worth two hundred and fifty million dollars and has over one million paying subscribers who are currently active.
The reason for this is that customers are starting to care more and more about online reviews. With the internet at everyone’s fingertips, customers are reading online reviews more than ever. They are researching products before they buy them. A study done by Vibes found that sixty five percent of the time, when customers do searches on the internet in a store before purchasing a product, it is not to do price comparisons, but rather to look for and read online reviews of the product. This may mean that customers care more about a product’s reputation than they care about whether they can find a cheaper alternative or not.
Every business can have its bottom line improved by online reviews. It will cause you to rank higher in the search engines, which will bring you more visitors, more exposure, and more sales. It is a great customer strategy to invest in getting high quality positive online reviews, as you will drive more sales, bring in more customers, increase the loyalty of your customers in you, and get more repeat customers.
Both MOZ and the Local SEO Guide did studies, where they found that positive reviews can help a business rank higher in local search results. This referred to both the organic search results that came up when people were looking for good local businesses on Google and the three pack that appears at the top of the search results when someone searches for a business. If you get reviews on sites such as Trustpilot which are partners with Google, the positive reviews can help improve your Google Seller Rating. It is important to have one, as the companies that have a Google Seller Rating tend to get a higher click through rate of around seventeen percent when it comes to pay per click advertising. Another reason you should have online reviews on your website is that you can use Schema markups to display the average rating next to your website snippet when it appears in the search results. This will lead to higher click through rates, which can lead to higher rankings.
Kate Hudson has been endorsing Fabletics for a long time. Unlike other celebrities, it is not hard to envision Kate Hudson actually wearing their products. That is one reason why she was chosen to represent Fabletics. Her style and tone match theirs. Take the Fabletics lifestyle quiz when you get a chance.