Doe Deere: Lime Crime’s Creative Mind


Even though Lime Crime Cosmetics started small in 2008, it has quickly become a source of fresh ideas for the makeup industry. Company founder Doe Deere launched Lime Crime with a clear vision in mind. She wanted to offer vibrant, eye-catching colors online that were so difficult to find on retail store shelves. Even after being told that sales of cosmetics over the internet would never take off, she transformed her business into an innovative success with fans across the world.


Deere paved the way for her success when Lime Crime developed the on-lip lipstick swatch. To solve the problem of women not being able to test lipstick when purchasing it over the internet, the swatch showed what different colors looked like on actual lips instead of just paper. Lime Crime continues to focus on offering new approaches to e-commerce as online sales keep growing. Deere said she believes they can rival traditional brick-and-mortar stores as long as products are presented to customers in the right way.


Lime Crime’s success owes in part to Deere’s uncompromising ideas of what it should stand for. She said that beauty is not merely a matter of appearance, but also includes what feels right to each individual. With that in mind, Lime Crime produces cosmetics in bold colors to allow the greatest self-expression possible. All of the cosmetic products it offers are vegan and cruelty-free to avoid harming animal life.


Traditional corporate tactics often lead to stressed employees and a stifling of new viewpoints. Deere keeps her company creative and lively by using a different approach. She said that a modern business leader needs to treat employees, vendors, and business partners with the respect they deserve. As part of her compassionate worldview, Deere regularly donates to a local no-kill animal shelter in New York.


Presenting an authentic experience to her customers is just as important; Deere still tests out products herself before allowing them to go into commercial production. As of 2014, Lime Crime has bolstered its online security features and hired customer care associates to respond to questions over social media. Providing imaginative products and quality service are the two key factors of the company’s approach to its customer base.

How a start-up lip care company succeeded in displacing an industry giant

The world of beauty products is a fickle one, with new products appearing and disappearing rapidly in accordance with the whims and short attention span of consumers. Often, new products attempt to gain a market niche and displace familiar products which have endured for years. Rarely are these new products successful

One exception is in the area of lip balms. For over 100 years, Chapstick was what most people thought of whenever they heard the term “lip balm”, and they had the market share to prove it. A mere seven years ago, however, things began to change. A product called EOS began to show up on store shelves and gained a foothold among retailers such as Walmart, Walgreens, Target and ULTA. It wasn’t long before celebrities such as Miley Cyrus and Kim Kardashian began using EOS lip balm and the products began to fly off the store shelves.

With a variety of exotic flavors such as honeydew and grapefruit, EOS offered consumers a more exciting option than the traditional Chapstick they were used to. This, combined with the exposure provided by celebrities, has helped EOS become the second best-selling lip balm in the country. The product name EOS is actually an acronym of the company’s full name, Evolution of Smooth.

Recently, in an interview with Fast Company, Sanjiv Mehra, EOS co-founder and managing partner, explained that they had initially focused their attention on creating products and distributing them rather than on advertising. In addition, they met the rising demand for natural and organic products. With an estimated 1 million units a week being sold, it appears that strategy has served them well. The global lip care market is expected to grow to $2 billion dollars by 2020, and it’s a sure bet EOS will be a part of that. Check out


What Can Wen do for You?

For women to get the results that they need with their hair, they often have to jump through hoops to get exactly what they want and still end up with a result that is less than satisfying. It is a good idea for women who want to be able to get the best hair care of their life without having to worry about spending hundreds of dollars or spending hours at a time at home making sure that their hair is getting the exact type of nutrition that it needs no matter what type of hair it is.

Women who want a less expensive option than salon treatments are able to benefit from WEN by Chaz. Wen is able to provide women with the hair care treatment that they need for their hair at only a fraction of a cost of the traditional spa treatments. The product that is used on the hair at home is also much easier than taking the time that is required to go to different salons and get the various treatments that are needed to give the same results as what Wen gives in only a few treatments that can be done at home.

Another way that Wen by Chaz works is by allowing women to have a simpler routine when they are simply at home and are doing their hair on a regular basis. Unlike the very involved steps of taking care of hair with the traditional (read: old fashioned) hair care products, Wen promises that women will be able to see better results in only a fraction of the time. Gone are the days of shampoo, condition and use different products depending on how you want your hair to look. Wen does it all and gives women the beautiful locks that they want to have. Wen products are Sephora available and can also be purchased from online retailer

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Choosing the right lip balm for you

There are many products to choose from when looking for the right lip balm. Evolutions of Smooth, or more commonly known as EOS, is an organic lip balm choice. EOS comes in eight rich flavors and has nourishing ingredients like jojoba oil, vitamin E, and Shea butter. Since EOS lip balm is organic you do not have to worry about any toxic chemicals polluting your body, just rich hydrating balm for smooth lips.

Eos [on] also comes in egg shaped containers that are easy to hold and apply. It also boasts trendy patterns and styles making your lip balm a fashion statement as well. Whether you just want an all-natural and organic choice, or just like supper smooth lips, make sure EOS lip balm is on your list. Check out their Linked In page for more info.

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Baby lips by Mabelline although not organic is another product to consider. It has a clean lemon scent and includes sunscreen. It can be worn alone or under lip-gloss or lipstick. It also moisturizes for up to eight hours after application.

Burt’s Bees is not organic, but does claim to be 100% natural, comes in seven flavors. You can also buy it in just bee’s wax. Making this lip balm a neutral choice for guys to consider that didn’t like fruity lips. It tends to be sold in packs of four and is more on the pricey side.


Doe Deere: From Russia To Lime Crime With Love And Crazy Beautiful Makeup Palettes


Doe Deere and Lime Crime are two unique names that stand out anywhere you place them. She was born in Russia with a longer name, so Doe Deere doesn’t mind using this catchy moniker, and as far as Lime Crime goes, the name has stuck, and darn it, it works, too.

Doe Deere founded her makeup company Lime Crime in 2008 by dreaming large and remaining true to herself. She later moved with her family to New York City and took her fantasy with unicorns and vividly wild colors with her. It was there in the Big Apple that Doe Deere began building her career.

Doe Deere first started out in a band where she met her future husband, and they collaborated with music writing and learned that they got along beautifully. Sky Salt was classified as a fairy tale rock band.

Doe Deere later found her niche in makeup when she couldn’t hunt down the bright lipsticks and eye shadows she adored. So, the savvy businesswoman began creating her own cosmetics line called Lime Crime.

It wasn’t the fastest rise to the top, but Doe Deere believed in slow and steady wins the race and has now pushed her unique makeup company into the mainstream, where young women and men, too, can define their personal beauty.

The giant makeup companies have long stayed in the tradition of safe cosmetics, in shades of beiges, peaches, pinks and a few bold colors. Women put on makeup like a uniform, but Lime Crime’s experience is unlike the others. Women can play with lots of unusual makeup looks and then post them on to Lime Crime’s Instagram. Doe Deere likes to engage her many rabid makeup fans who aren’t afraid to play with radical colors.

Lime Crime makeup is not for the faint of heart, not with bright blue or squash-colored lipsticks and brick red eye shadows. This is modern, edgy makeup that is finally getting the respect it deserves. When Katy Perry is rockin’ a tube of Lime Crime lipstick, then you know Doe Deere has hit the big time.

Doe Deere believes that Lime Crime makeup is all about freedom to be you without regrets. As people, she says, we all express ourselves through our makeup, clothing and hair. It’s really alright to create your own look without fear of judgment.

Lime Crime is based out of Los Angeles.

Read the full interview here: