Doe Deere and Lime Crime are two unique names that stand out anywhere you place them. She was born in Russia with a longer name, so Doe Deere doesn’t mind using this catchy moniker, and as far as Lime Crime goes, the name has stuck, and darn it, it works, too.
Doe Deere founded her makeup company Lime Crime in 2008 by dreaming large and remaining true to herself. She later moved with her family to New York City and took her fantasy with unicorns and vividly wild colors with her. It was there in the Big Apple that Doe Deere began building her career.
Doe Deere first started out in a band where she met her future husband, and they collaborated with music writing and learned that they got along beautifully. Sky Salt was classified as a fairy tale rock band.
Doe Deere later found her niche in makeup when she couldn’t hunt down the bright lipsticks and eye shadows she adored. So, the savvy businesswoman began creating her own cosmetics line called Lime Crime.
It wasn’t the fastest rise to the top, but Doe Deere believed in slow and steady wins the race and has now pushed her unique makeup company into the mainstream, where young women and men, too, can define their personal beauty.
The giant makeup companies have long stayed in the tradition of safe cosmetics, in shades of beiges, peaches, pinks and a few bold colors. Women put on makeup like a uniform, but Lime Crime’s experience is unlike the others. Women can play with lots of unusual makeup looks and then post them on to Lime Crime’s Instagram. Doe Deere likes to engage her many rabid makeup fans who aren’t afraid to play with radical colors.
Lime Crime makeup is not for the faint of heart, not with bright blue or squash-colored lipsticks and brick red eye shadows. This is modern, edgy makeup that is finally getting the respect it deserves. When Katy Perry is rockin’ a tube of Lime Crime lipstick, then you know Doe Deere has hit the big time.
Doe Deere believes that Lime Crime makeup is all about freedom to be you without regrets. As people, she says, we all express ourselves through our makeup, clothing and hair. It’s really alright to create your own look without fear of judgment.
Lime Crime is based out of Los Angeles.